Friday, December 7, 2007

Human Advertisements

Apparently, people are now auctioning off their bodies as space for advertisement space. People use non-permanent tattoos or stickers on their foreheads, or even the bellies of pregnant mothers to make a few extra bucks. The payoff is actually pretty good though. An American man, Andrew Fischer, received over 100 bids on ebay and a final offer of $30,000

http://www.humanadspace.com/

The above link is to Andrew Fischer's webpage where he answers a few questions about forehead advertising and documents the media coverage he received during this entrepreneurial experiment.


This definitely raises questions about the body and its worth. The pregnant advertisers are more disturbing in that they exploit their babies and pregnancy for money. What is the body, the pregnancy, worth? One woman's birth of her baby girl was "sponsored" by web-hosting company, Globat. She had to expose the temporary tattoo on her belly in public places and during the delivery, supporters and hospital staff wore Globat shirts and there were Globat posters hung on the walls. "I'm going to put the photos in my daughter's memory book," Francis says, "so she can see how excited we were about her birth." Were they excited about the birth? All the hype and media attention was because of the ads, not her daughter. Here's the link to the article:

http://www.womensenews.org/article.cfm/dyn/aid/2674/context/cover/

Jennifer Konanz

3 comments:

SOSC 200a said...

This does seem a little extreme, but really don't we do it everyday. Every time you wear a brand name or use a product you are doing the same thing promoting a brand and exposing it to other people.

ouchi

Anonymous said...

If a human can conceivably fuck something up they will including themselves. We smoke, drive, lie, cheat, steal, oppress, kill. and now we have something else to add to the list of stupid things that we do to ourselves. Beyond that I think heres an honest will to sell out to anything and everything that jumps in-front of us offering us a buck. Sure you'll be set for life but for god sakes destroying the sanctity of child rearing by putting a billboard over your child. What are you going to tell them when they grow up oh funny thing you were a bill board before you were born. For god sakes. This just shows you how much corporations have us by the balls and distract us with shiny goods for our good work. I'm disgusted....obviously.
-Alex Moon

Anonymous said...

Human's bodies are the best vehicles to carry advertising information because the viewers can naturally reflect it to themselves.

Shenghao Xi